What is Social Media..?

Social media refers to website applications that are designated to allow  people to share quickly, easily and in real time. Many peoples define social media as apps on their smart phone and tablet, but the truth is this is started from Computers. This misconception stems from the facts that most social media users access their tools by apps.

The ability to share photos, opinions and events, etc. has transformed the way we live and the way we do business. Retailers who use social media as their integral part of their marketing strategy usually see the measurable results. This impact their sales at every point. But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care respect and attention you do all of your marketing efforts. 

YOU MUST BE ACTIVE ON SOCIAL MEDIA

Now-a-days we are using lots of social media tools such as Whats app, Facebook, Twitter, Instagram, YouTube etc. We are using this tools on our daily basis for our work, communication, watching videos, etc.     
The reality is, it is better to not have a social media icon on your website if you are not going to actively engage with it—and actively means on a daily basis.